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In this episode of the Product Agility Podcast, host Ben Maynard explores the role of leading and lagging metrics in product strategy, OKRs, and business impact. Many teams rely on lagging metrics to measure success, but when the results are in, it’s often too late to make meaningful changes. Leading metrics provide an opportunity to adjust course earlier, yet they are frequently misunderstood or overlooked.

This episode examines the difference between leading and lagging metrics, why both are essential and how they can be effectively integrated into OKRs to ensure they act as a steering tool rather than just a report card. Ben also discusses the Kellogg Change Model, a framework that helps teams without direct customer impact measure meaningful success.

Topics include:

Why lagging metrics alone can lead to missed opportunities
How leading metrics provide early indicators of success
The connection between strategy, tactics, and measurement
The Kellogg Change Model and how it applies to internal teams

Practical ways to use metrics for learning and adaptation rather than just reporting
Whether you are a product manager, an agile coach, or a leader looking to improve strategic decision-making, this episode offers insights into how to measure success more effectively and avoid common pitfalls when setting objectives and key results.

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.

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Ben Maynard

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Product Agility Podcast

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Listen & Share On Spotify & iTunes

Spotify - https://open.spotify.com/show/0lkwAYJzVSuk5zfJ1vIDZq?si=4c691fb12f124a56
iTunes - https://apple.co/3YvTX8p

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