Why Companies Force AI: Zapier’s CEO Wade Foster Explains | Belkins Podcast Episode #19

Behind every well-known tech company is a leader navigating pressure, uncertainty, and constant change. That’s what makes this conversation with Wade Foster — Co-Founder and CEO of Zapier — stand out.
Wade doesn’t show up with clichés or polished CEO lines. He talks about the decisions that actually shape a $5B company: how he manages his time, how he thinks about hiring and org structure, what AI really means for Zapier, and why leadership gets harder — not easier — as the company scales.

This is one of those episodes you watch if you care about real leadership, decision-making under pressure, and what it takes to build a product people depend on every day. It’s grounded, tactical, and surprisingly honest.

👇 What you’ll learn:
• How a CEO actually spends their time — the systems, guardrails, and rituals Wade uses to stay clear and focused
• The leadership pivots that changed Zapier — adding layers of management, hiring execs, correcting mis-hires, building around strengths
• How Zapier approaches AI without the hype — what’s useful, what isn’t, and why they’re not chasing trends for the sake of it
• Why “small teams ship faster” — and how Zapier thinks about efficiency, headcount, and org design at 750+ employees
• How Wade deals with imposter syndrome — and why founders who grow with their company have an advantage outsiders don’t
• What inspired “Agents of Scale” — Zapier’s AI podcast focused on real business use cases versus the drama dominating mainstream AI talk
• The habits and routines that keep him steady — from fitness to sleep to managing mental load
• A rare look at the pressure behind the scenes — how he handles nonstop decisions, fires, expectations, and scaling pains
• Why the future of work is “despecialization” — and what that means for teams learning to work with AI
• Whether a one-person, AI-powered billion-dollar company is actually possible

Wade Foster is one of the most respected builders in SaaS. This episode shows why — not through big statements, but through clarity, discipline, and how he thinks about problems that only show up at massive scale.

00:00 — Introduction: Who Is Wade Foster, Zapier CEO?
03:37 — Inside a CEO’s Daily Workflow
06:45 — How Leadership Changes at Scale
12:20 — The Mindset Behind Big Decisions
18:40 — How Zapier Really Uses AI Today
27:59 — Should Zapier Build Its Own Model?
32:17 — Why Wade Started Agents of Scale (and What Leaders Miss)
41:37 — Would Wade Be a Billionaire?
48:06 — Could Zapier Run With 100 People?
54:10 — Cut Deep or Scale Smart?
59:00 — How AI Reshapes Team Skills
01:05:06 — The Future of Hiring in AI
01:09:22 — Are Solo Billion-Dollar Firms Next?
01:16:40 — Final Thoughts + This or That

About the Show

What does it really take to grow a B2B business today? We ask the people doing it. The Belkins Podcast dives deep into the strategies, decisions, and behind-the-scenes insights driving real growth at top B2B companies. Each episode features candid conversations with industry heavyweights—CROs, CMOs, founders, and seasoned operators—who've navigated market downturns, scaled teams, and mastered the realities of revenue growth. You'll hear hard truths, unfiltered insights, and actionable tactics directly from leaders who've actually done the work.

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About the Host

Michael Maximoff is the Co-Founder and Chief Growth Officer of Belkins, the #1 ranked B2B appointment-setting agency, recognized by Clutch, G2, and Inc.

Over the past decade, Michael has built Belkins into one of the most respected voices in B2B sales and marketing, helping over 1,000 companies across 50+ industries achieve predictable, scalable growth. Known for his straightforward style, Michael hosts the Belkins Podcast to speak directly with top growth leaders and uncover what truly moves the needle today.

Connect with Wade Foster:
LinkedIn: https://www.linkedin.com/in/wadefoster/
Zapier: https://zapier.com
Listen to Agents of Scale Podcast:
Spotify: https://open.spotify.com/show/4O7eFPtxPBSrdsO2KwY6Ko
Connect with Michael Maximoff: https://uk.linkedin.com/in/michael-maximoff
Learn more about Belkins: https://belkins.io