The MDR role is becoming more and more popular, as marketing teams need the support of a dedicated business development team to chase up their MQLs.
On this episode of the FINITE Podcast, we hear from Heidi Cerenzia, VP, Global Demand Generation at Wrike - a popular work management platform. Heidi herself has a team of MDRs, so she explains why they benefit her marketing function, and how she distinguishes them from SDRs.
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FINITE: B2B Marketing Podcast for Tech, Software & SaaS