SharkPreneur 896: Trust Signals with Scott Baradell
Trust Signals
Scott Baradell, Idea Grove
– The Sharkpreneur podcast with Seth Greene Episode 896 Scott Baradell
Trust expert Scott Baradell is CEO and founder of Idea Grove. Idea Grove helps its clients secure trust at scale through its unique Grow With TRUST approach. Scott is an established authority on trust and editor of the online publication Trust Signals, as well as author of the upcoming book Trust Signals: Brand Building in a Post-Truth World.
Idea Grove celebrated its 15th anniversary in 2020, earning honors including the 2020 Pegasus Award for Small Agency of the Year, being named a Top 200 B2B service provider by Clutch, and ranking in the top 25 tech agencies in the U.S. by O'Dwyer's. Scott has an Accreditation in Public Relations (APR) from the Public Relations Society of America and speaks on PR and marketing topics at industry events nationwide.
Listen to this informative Sharkpreneur episode with Scott Baradell about his upcoming book Trust Signals: Brand Building in a Post-Truth World.
Here are some of the beneficial topics covered on this week’s show:
- How having a dialogue about a product does not work unless your clients trust you.
- Why digital and inbound marketing should be extensions of public relations.
- How PR does not have to revolve only around a company’s media relationships.
- Why many people consume the news they want and avoid the news they don’t like.
- How you present yourself online determines whether or not clients will trust you and your product.
Connect with Scott:
Guest Contact Info
@IdeaGrove
@ideagrove
facebook.com/DallasPR
linkedin.com/company/idea-grove
Links Mentioned:
ideagrove.com
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