In Episode #257, Eric and Neil discuss whether it is a good time to start a marketing agency. Tune in to learn why starting a marketing agency today IS a great thing due to the internet. Also, Eric and Neil tell you how to keep yourself competitive against the other big guys in the marketing agency space.

Time Stamped Show Notes:

00:27 – Today’s topic: Is It a Good Time to Start a Marketing Agency?
00:39 – Neil just started an agency
01:09 – Neil generates an average of 300-500 leads
01:31 – It IS a great time because online marketing is trackable
01:58 – Facebook and Google’s market cap is so high
02:10 – The real question is: are you good enough to start an agency?
02:47 – Eric thought that their competition was going to eat them up
03:04 – When you’re trying to be a full-service agency and you’re trying to work with all types of clients, that’s when you set yourself up for failure
03:14 – You should focus on a certain area at the start
03:35 – As long as the platforms are out there and they have your attention, there is room for everyone
03:56 – The specialist tends to do their best
04:20 – When you’re starting off, you’re going to compete with the big guys
- 04:30 – The weakness of the big guys is that they’re not personable
- 05:03 – Neil’s sample pitch for the big guys
- 05:27 – Use the company’s weakness against them when pitching against them
05:38 – Go out there and establish relationships
- 06:06 – Being able to connect with people is going to help you
06:18 – Neil talks about partnership with people in the industry
06:44 – Neil’s Advance Marketing Program
06:55 – That’s it for today’s episode!

3 Key Points:

Online marketing is trackable—making it easier to know if your efforts are working.
The real question is: are you good enough to start an agency?
Establish relationships with the people in your market and build partnerships.

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