Adam Reeds is the Co-Founder and CEO of Ledn, a global company that focuses on building financial products to help people save in bitcoin and digital assets. The company offers bitcoin-backed loans and yield products, having originated $900 million in retail loans and $5.7 billion in institutional loans since its inception

Ledn, under Reeds’ leadership, survived the FTX-induced 2022 crash and bear market. That crash tarnished the entire lending and yield generating sector of crypto, but Ledn persevered and now is stronger than ever before.