

Megapanel: can you trust your growth data?
Can you trust your growth data?
Bottom line … can you trust the data you use to grow?
This is a special LIVE episode of the Growth Masterminds podcast. We’re live on LinkedIn, YouTube, and Facebook.
We're here to answer a critically important question
- When Meta says you got 20,000 installs ... can you trust it?
- When Google says that … can you?
- How about TikTok?
- Or any other partner?
We’re not talking about deliberate deception of course
We’re talking about modeling
- AEM
- ADC
- The new ICM on Google
Is it accurate?
Because the problem we’re seeing is that
There are massive discrepancies
- Between ad network data
- App Store Connect
- SKAN
- First-party data
- MMP data?
We’re going to dive into this today and solve it (!!!) with the help of some very special guests.
- Hannah Parvaz
- App marketer of the year
- Leads Aperture agency
- Sara el Bachri
- Sara is a gaming growth consultant
- Former Gameloft UA manager
- Leads SHAMSCO, her agency
- David Vargas
- UA consultant
- UA manager for Splitmetrics
- Partnership manager for Acorns
- Eran Friedman
- Cofounder and CTO at Singular
- Serial entrepreneur
- Eran is a very unusual CTO … he is talking to customers in person, live, or on Slack basically every single day, so he's super in tune with what's going on ...