#55: AI-Powered Content Strategy, Claude 2 from Anthropic, and Major Google Bard Updates

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Jul 18, 2023

Discover how a podcast evolved into a content strategy powerhouse using AI. The release of Claude 2 by Anthropic showcases improved reasoning capabilities, setting the stage for enhanced content creation. Learn about the impact of AI tools on production efficiency, from quick video editing to automated blogging. The discussion also tackles the ethical implications surrounding AI in media, including partnerships in journalism and the use of digital likenesses in film. Dive into the latest advancements and legal challenges faced in the rapidly evolving AI landscape.

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ANECDOTE

Podcast Growth

The Marketing AI Show podcast saw a dramatic increase, surpassing 100,000 downloads after changing its format.
This success followed a shift in October 2022, where they prioritized weekly episodes and AI-driven content repurposing.

ADVICE

Content Strategy Focus

Focus on consistency and providing value in your content strategy. Don't get caught up in metrics, and let the value drive your approach.
Paul Reitzer emphasizes this approach led to unexpected growth in podcast downloads.

ADVICE

AI for Efficiency

Use AI tools for various tasks like research, summarization, and scriptwriting to improve efficiency.
Mike Caput explains how they use tools like ChatGPT, Claude, and Descript in their podcast production workflow.

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AI-Powered Content Strategy

In exciting news, this podcast, The Marketing AI Show, recently surpassed 100,000 downloads. That’s exciting and a huge milestone for us, but the story is the content strategy…and AI’s role in it. Prior to October 2022, the podcast format was interview-style, where Paul was vetting experts, scheduling interviews, and more, causing inconsistency. This led to the podcast being an afterthought in the marketing strategy. Then in October, we put the weekly podcast at the center of our content strategy.

Today, each episode averages more than 4,500 downloads. To put that in perspective, we had 4,800 downloads the entire year of 2022! Plus, we’ve heard from listeners all over the world about how the podcast has impacted them, and how they’ve come to rely on it for their weekly AI news. In this podcast episode, we’re going to talk a bit about how the podcast became key to our content strategy and how AI makes it possible to efficiently produce high-quality episodes that perform.

Claude 2 from Anthropic

Major AI company Anthropic just announced the release of Claude 2, its new foundational AI model. Similar to ChatGPT, you can engage with Claude 1 and now Claude 2 through natural language prompts to perform a range of functions, like generating text, answering questions, and producing code. Claude 2 has improved reasoning from Claude 1, and even scores above the 90th percentile on the GRE reading and writing exam. Some of the changes are impressive, including most notably, the number of tokens you can input into Claude 2 is massive. You can input up to 100,000 tokens into a single prompt, which, says Anthropic, “means that Claude can work over hundreds of pages of technical documentation or even a book.” Is 100,000 a lot? Yes…The Great Gatsby would be about 72,000 tokens! There are also so many other great benefits and enhancements. Paul and Mike break them down in the 2nd story of the podcast.

Major Google Bard updates

Google just announced a ton of new features for Bard, its ChatGPT-like conversational agent. Bard is now available in 40 languages and many more countries than before, including the European Union. Some of the other major updates include changing the tone and style of Bard's responses to five different options, you can drop images into it and have Bard perform a range of tasks related to the image, you can share Bard’s responses with others via shareable links, and more. Tune in to the podcast to hear more of the updates both from a functionality as well as a UX standpoint.

We cover a lot of ground this week, and per usual, it was another big week in AI news stories, so be sure to tune in!