The Brave Technologist Cutting Edge Media Strategies that Heighten the User Experience
In this episode we also discuss:
- How Vespa used programmatic advertising data to shape product innovation and target a niche audience.
- The results of Kim Kardashian’s first ever paid Twitter tweet for Armani Jeans.
- How Michael’s transformed their business by focusing on their customer first across all channels.
- The value and strategy of using actual brands in film, television, video games, etc to create a heightened experience for the users.
- How creators can monetize downstream in ways they couldn't before with NFTs
Brave Pick: This week’s Brave Pick of the Week is Chainlink. Check out their website here.
Guest Bio:
Darren Herman is an Operating Partner at Bain Capital where he works on growth strategies. Prior to joining Bain Capital, he spent time leading the first privacy-preserving content platform at Mozilla and spent nearly a decade on Madison Avenue leading digital programs and ad budgets large and small.
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About this Show:
Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.
Music by: Ari Dvorin
Hosted by: Donny Dvorin