Eric explains how he defines Industry4.0 and walks us through a global outlook on how the US, Germany, and China are progressing their respective initiatives, what the challenges are associated with selling digital innovation into these industrials settings both for large enterprise accounts and the long tail of mid-market manufactures (tip: get them to see successful digital innovation in person!), how companies can get started on their digital transformation journies and why you have to bring along the human element from the very outset, and finally why systems integrators are becoming an ever more critical component within the Industry4.0 transition towards digital and interoperable industrial capabilities.