The Bitcoin Treasuries Podcast with Tim Kotzman Brazilian Bitcoin with Mason Foard of Méliuz
Oct 13, 2025
Mason Foard, Director of Bitcoin Strategy at Méliuz, delves into the fascinating world of Bitcoin adoption in Brazil. He shares surprising insights from his role at Méliuz and the regulatory contrasts between Brazil and the US markets. Mason discusses his company's innovative Bitcoin treasury strategy, including cash-sweeping and derivatives like cash-secured puts. He highlights Brazil's unique embrace of crypto over traditional equities and emphasizes the importance of educating investors about Bitcoin as a serious asset class.
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Early Markets To Bitcoin Conversion
- Mason Foard learned equities young from his mother and traded his UTMA account from age 11.
- He converted his stock holdings to Bitcoin during 2020 and endured the crash to $16K while staying long.
Community To Career Pathway
- Mason formed online communities around MicroStrategy (MSTR) and connected with key industry figures like Jeff.
- Those connections led to joining True North and attending conferences that expanded his network.
Latin America Ripe For Bitcoin
- Latin America faces endemic inflation and instability which makes Bitcoin highly relevant.
- Mason believes the continent is especially ripe for Bitcoin adoption and corporate treasury strategies.
