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Welcome to LeanCast, hosted by Behrad Mirafshar, the visionary founder and CEO of Bonanza Design GmbH. Each week, Behrad invites industry experts to share their wisdom and experiences in a captivating deep dive into their areas of expertise.

In this episode, Behrad is joined by the exceptional entrepreneur, Maarten van Kroonenburg. With a passion for revolutionizing entrepreneurship education, Maarten unveils the inefficiencies in traditional teaching methods and shares his groundbreaking venture, BW Ventures, which has guided over 200 startups to discover durable and scalable business models.

Listen in as Maarten uncovers the secrets behind a structured, customer-centric approach and explores the challenges faced by corporate ventures in securing initial investments and launching their products. Discover the latest software tools that have captured Behrad and Maarten's attention and gain insights into customer success strategies and the power of minimum promise.

Hold on to your seats as Maarten recounts his impressive journey of conducting 90 to 120 customer interviews, shedding light on the art of understanding one's target audience. Join the conversation as Behrad and Maarten dive into working out a price point and the nuances of launching version 1.0 of a product.

Follow  Maarten van Kroonenburg on LinkedIn here.

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