8.8% growth, AI, & the $1.14T ad market: WPP Media’s TYNY Dec 2025 forecast

Host Kate Scott-Dawkins is joined by Jeff Foster and Nidhi Shah to break down WPP’s newly released global advertising forecast across 60+ markets and every major media channel.

Discover why 2025 global ad revenue is now projected to grow 8.8% to $1.14 trillion, how AI is driving a shift toward “intelligence” advertising, and what the milestone of commerce surpassing TV ad spend means for brands worldwide.

We explore:

• The rise of proactive, AI-powered advertising and the $400B expanded search opportunity by 2026.
• Category shifts, including retail media’s slowing growth amid consolidation, and the emergence of financial services, travel, and gaming networks.
• Regional trends in North America, LATAM, EMEA, China, and India.
• Sector-specific insights for automotive, technology, and media entertainment.
• Key challenges — from concentrated consumer spending, to diminishing retail media returns, to the threat of “agentic shopping.”

Whether you’re a marketer, media buyer, or brand strategist, this episode delivers actionable intelligence to prepare for the evolving advertising landscape in 2025 and beyond.

See the forecast here: https://www.wppmedia.com/news/report-this-year-next-year-december-2025