In this mini-episode of The ChangeOver Podcast, HubSpot Evangelist Kyle Jepson reveals intriguing findings from his recent crowd-sourced experiment comparing website SEO performance with AI search visibility.

The results suggest an unexpected inverse relationship between traditional SEO success and AI platform visibility.

Episode Highlights:

The Experiment Setup (3:03-3:29):

Introduction to HubSpot's Website Grader and AI Search Grader tools
How the community participated in data collection
The goals behind comparing SEO and AI visibility scores

Key Findings (3:29-5:29):

The surprising inverse relationship between SEO and AI scores
Why technically perfect websites might underperform in AI search
How AI platforms "read" content differently than search engines

Content Strategy Implications (5:29-7:19):

Balancing technical SEO with AI-friendly content
The importance of addressing specific questions
Why contextual relevance matters more to AI than technical optimization

Mentions:

HubSpot’s Website Grader: https://website.grader.com/
HubSpot’s AI Visibility Grader: https://www.hubspot.com/ai-search-grader

Connect with us:

LinkedIn: linkedin.com/company/weidert-group/
Instagram: instagram.com/weidertgroup/
Facebook: facebook.com/weidertgroup
X: x.com/WeidertGroup
YouTube: youtube.com/@Weidert
Website: weidert.com/changeoverpodcast

Connect with our host and guest:

Greg Linnemanstons: https://www.linkedin.com/in/greglinnemanstons/
Kyle Jepson: https://www.linkedin.com/in/kyleanthonyjepson/

Listen now and subscribe to The ChangeOver Podcast on Spotify, Apple, or YouTube Podcasts to stay at the front of the industrial marketing innovation curve.

Ep 15: The SEO-AI Paradox: What HubSpot’s New Search Grader Reveals