How to Grow Your Show — Without Social Media

Sound Judgment is about the craft of audio storytelling. Not about the marketing of podcasts. But today, we're bringing you a gift from someone I trust completely when it comes to audience growth: Jeremy Enns of Podcast Marketing Academy, and his co-host, Justin Jackson, cofounder of Transistor.fm. They've teamed up to produce Podcast Marketing Trends Explained, a limited series that extracts proven audience growth techniques from Enns' comprehensive annual survey of podcasters about their marketing methods. 

In this episode, you'll learn: 

— Whether the famed "podcast discoverability problem" actually exists
— The three types of marketing channels at your disposal & what the data shows about their effectiveness
— Whether or not it's worth it (and when) to pay for ads
— How to pick the right marketing channel for you
— Why "owned media" is the low-hanging fruit for many creators
— What most podcasters get wrong about growth through collaborations, and
— How to kickstart word-of-mouth growth. (P.S.: Word-of-mouth growth is my favorite kind of growth, and IMHO, the best kind!) 

About Jeremy Enns
About Justin Jackson
Can't get enough of Podcast Marketing Trends Explained? Follow it now. 

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Hire Elaine to speak at your conference or company. Subjects include: Effective Storytelling; Communicating for Leaders; Communicating about Change; Mastering the Art of the Interview; Success in Guesting, and much more. 

Discover our strategic communication services and coaching for thought leaders using storytelling tools to make the world a better place. Serving writers, podcasters, public speakers, and others in journalism & public media, climate change, health care, policy, and higher education. Visit us at www.podcastallies.com.

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Credits 

Sound Judgment is a production of Podcast Allies, LLC. 

Host: Elaine Appleton Grant

Podcast Manager: Tina Bassir

Production Manager: Andrew Parrella

Audio Engineer: Kevin Kline

Production Assistant: Audrey Nelson