The “unsubscribe” notification is painful.
Someone wants to end a relationship.
They want you out of their lives.
It’s not them, it’s you…and your newsletter.
But is the unsubscribe really that bad?
Should marketers, in fact, celebrate unsubscribes?
When you step back, someone disconnecting from a newsletter means they’re not your target audience.
The effort invested to create a newsletter isn’t resonating with them.
So, it’s perfectly fine for both sides to move on.
On the Marketing Side podcast, Jules Dan said it’s more important to focus on the people who want your email marketing.
“I sometimes encourage people to unsubscribe.”
Marketing Spark (The B2B SaaS Marketing Podcast)