What’s the best part about an amazing entrepreneur story? You hear what they’re doing, and you think… Really? No one’s ever done that before!? Well we’ve got such a tale today. For so long, we’ve internalized the idea that you can’t build a business without harming the planet, or that doing something sustainable isn’t good business sense. Ben Christensen is out there proving that win/win/wins are truly possible, and in my opinion, these are the kind of solutions we need if we’re going to survive as a species. Ben Christensen is the co-founder and CEO of Cambium Carbon, a company creating a ground-breaking new ecosystem for locally sourced, carbon-smart wood. Follow me on Instagram: @therosspalmer