The History of Social Media | REDUX

In this REDUX episode from our first season, we show you the history of social media from its inception to today, the reason for its popularity, and its possible impact on our society today.  

The first attempt at what would later be defined as “social media” took place in the fall of 1969. The United States military was conducting tests using the first proto-internet, called ARPANET, which was used to create connections between computer stations. This pre-internet attempt spawned the famous communication – or lack of communication – which occurred in October of 1969 from the campus of UCLA. An attempt was made to send the word Login between two computers on campus, but a computer crash resulted in the letters LO being received. This first miscommunication did not stop the developers from continuing their work and successfully sending the message a month later. This achievement, both the failed communication and the successful one, would have a lasting effect on social media, whether those developers intended it or not.