Building With Buyers: Startup Marketing and Growth Fueled By Customers 262 - What Happened When We Brought Our Customer Into Our Strategy Meeting (Jess Cook, Vector)
Jess Cook is Head of Marketing at Vector. Vector is the only way to build ad audiences by name. Contact-based ads platform so your ads reach the right people (those that want to buy).
Here’s what we cover:
02:39 Understanding Vector's (new!) Positioning
05:30 Customer-Centric Growth Strategies
08:16 Repositioning and Messaging Evolution
11:04 Incorporating Customer Feedback and why we brought our customer into our strategic company meeting
14:05 The Role of Research in Marketing
16:37 Building Ad Audiences by Name
19:18 Our Creative Process Behind the Brand
22:09 On Launching the Podcast with the CEO - we fly down to Florida and film in the studio
26:47 Focused growth channels
28:04 Creativity that stems from customer research and insights
30:42 Sabrina Carpenter's hairbrush microphone
34:06 My favorite customer interview question
38:30 Customer marketing plays at Vector
41:46 Our influencer marketing experiment results
46:47 Leveraging AI in Marketing
51:11 Innovative SEO Strategies we're using
Jess on LinkedIn: linkedin.com/in/jesscook-contentmarketing
Vector: www.vector.co
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Music by my talented daughter.
Anna on LinkedIn: linkedin.com/in/annafurmanov
Website: furmanovmarketing.com
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