On this episode of #ThePlaybook, Ray J, Chief Strategy Officer of Raycon, and Ray Lee, CEO of Raycon, chat about:
- [:36] - How their similar views about the opportunities in consumer electronics helped to bring them together to start Raycon
- [5:34] - Why Ray J’s insights for their branding and packaging has been instrumental for them to land celebrity partners
- [6:54] - The biggest area where Ray J’s experience in the music industry has come in handy for Raycon’s products
- [13:29] - What a business needs in place in order to be perfectly situated to scale internationally
Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!
The Playbook With David Meltzer