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Unofficial Partner Podcast

UP475 Inside Edge: 'India already had a monopoly, now they've got hotels on Park Lane and Mayfair'

May 6, 2025
01:13:44

Inside Edge is where we overthink the business of cricket, with co-host Mike Jakeman.

Today's guest is Lawrence Booth, Editor of the Wisden Almanack, the conscience of the game. 

Released last week, Booth pulled no punches in his editor's notes:

"2024 was the year cricket gave up any claim to being properly administered, with checks, balances, and governance for the many, not the few. India already had the monopoly: now they had hotels on Park Lane and Mayfair."

Is he right?

Closer to home, how will The Hundred play out for the game in England?

And Richard reports back from Lord's after attending the launch of the ICC Women's T20 World Cup, to be played across England in 2026.

This episode of the Unofficial Partner podcast is brought to you by Sid Lee Sport.

Sid Lee Sport is a new breed of agency that combines world class creativity with deep sponsorship expertise, flawless operational delivery, and a culture of marketing effectiveness. 

We’ve really enjoyed getting to know their team over the last couple of months. They’re an impressive bunch, who believe that sports marketing can and should be done better.

They have a creative philosophy of producing famous campaigns and activations that build buzz and conversation in a category that too often looks and sounds the same.

And they're pioneering a new standard of effectiveness in sports marketing, using econometrics and attribution models to go beyond traditional media ROI.

So if you're looking for an agency to take your brand to the top, get in touch with the team at Sid Lee Sport, where brands become champions.

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
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