On this episode we welcome Sunday Dinner Founder, Ad Age 40 under 40 recipient and brand strategy thought leader, Lindsey Slaby, to the show. Brent and Lindsey discuss how the marketing and advertising industries have evolved over the years and the growing challenges they face. Lindsey is one of the top consultants in the space and pulls the curtain back on the changes big brands need to see from agencies and gives some insight on how to be an essential partner in 2023 and beyond.
Some of the other topics we cover in this interview are:
- Lindsey’s journey and founding of Sunday Dinner
- The power of great work and trends happening in the industry
- How to model your agency and practices to be an essential partner in the future
- How to market your agency and sell yourself successfully
- Pitch fundamentals
- 2023 / 2024 necessities - creative production tools
- The most in-demand skills and where to go to upskill
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