#92 How RevOps Can Shape Boardroom Success – with John McMahon, Board Member, Author of "The Qualified Sales Leader" and Co-Host of Revenue Builders Podcast

In this episode, Janis and Philipp sit down with 5x CRO John McMahon, the Author of “The Qualified Sales Leader”, board member at Snowflake and MongoDB, and co-host of the Revenue Builders Podcast. John shares how revenue operations can play a critical role in preparing CROs and CEOs for board meetings, what metrics truly matter, and why scaling go-to-market teams is often harder than building products.

From avoiding common pitfalls in hiring and territory planning to designing repeatable frameworks for growth, this conversation is packed with insights from someone who has guided companies through hypergrowth at the highest levels.

What You’ll Learn:

• How RevOps leaders can equip CROs for successful board meetings

• Why headcount, productivity, and churn are the only real levers in scaling sales

• The cost of hiring too late and under-investing in frontline management

• Why territory fairness is critical to rep success and retention

• Key frameworks for reporting to the board (5-quarter model, productivity per rep, new logos vs. existing growth)

• The importance of evolving your ICP, sales process, and common language as you scale

John McMahon on LinkedIn: https://www.linkedin.com/in/johnmcmahon1/

Pipeline Visibility Cheat Sheet: ⁠https://www.getweflow.com/content/pipeline-visibility-cheat-sheet⁠⁠ 

Janis on LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/janiszech ⁠ ⁠⁠  ⁠ 

Phillip on LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/philippstelzer⁠ 

Chapters:

(00:00:00) Meet John McMayhem

(00:03:45) Board Meeting Dynamics

(00:08:20) Preparation Strategies

(00:12:30) Sales Team Scaling Pitfalls

(00:16:50) Proactive Hiring Importance

(00:21:15) Territory Management

(00:25:45) Reducing Ramp Time Through Training

(00:30:00) Key Performance Metrics

(00:34:40) RevOps as Strategic Eyes and Ears

(00:38:10) Closing Thoughts & Book Recommendation