Big Business Mistakes

Content Catastrophes: Why Your Content Isn't Converting

Jun 27, 2023
Explore the pitfalls of content creation that block customer connections. Learn why sharing personal stories resonates more than mere tips and tricks. Discover the power of vulnerability over perfection, showing how authenticity fosters trust. The hosts highlight the importance of relating to customer pain points instead of pushing products. Their engaging stories emphasize the need for genuine interaction, illustrating that real connections lead to better engagement and conversion.
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ANECDOTE

Customer Feedback

  • Kaelin Poulin asked customers why they bought her health company's products.
  • The responses always focused on relatable stories, not product features or tips.
INSIGHT

Effective Conversion

  • Sharing personal struggles and triumphs is the most effective conversion tool.
  • It builds trust and rapport, allowing customers to connect with you on a deeper level.
ADVICE

Be Human

  • Be human and relatable in your content, not a guru on a pedestal.
  • Share your struggles, failures, and real-life experiences to connect with your audience.
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