GRIT: The Real Estate Growth Mindset Episode 148: Building a Real Estate Powerhouse: Steven Myers on Growth, Strategy, and Sisu
Join Brian Charlesworth, founder of Sisu, as he interviews Steven Myers, the visionary owner of Urban Cool Brokerage. Steven shares his journey from corporate aerospace engineer to leading real estate investor and team owner in Wichita, Kansas. From selling his first property to growing a team of over 60 agents, Steven’s story is a testament to the power of grit and resilience.
In this episode, Steven discusses the challenges of leaving a high-paying corporate career and the risks he took to follow his entrepreneurial calling. Reflecting on his decision, he says, "I saw these people in their 60s still grinding away, and I thought, this isn’t the life I want for myself."
He talks about the systems he put in place, including Sisu, to track performance and build a scalable business. "If you’re not really understanding your numbers... you’re just not really doing a good service to your business," Steven emphasizes as he shares how he grew his team to over 60 agents and completed more than 500 transactions in just a few years.
With a unique perspective as a former "rocket scientist" and a real estate team leader, Steven offers listeners fascinating insights into growing a business by leveraging technology and effective leadership.
Steven also explains his strategy for building ancillary services, like mortgage and title, and why controlling the entire client experience has been key to his success. It's not just about selling houses—it's about managing every aspect of the client journey.
Top Takeaways:
(3:39) From aerospace projects to real estate success
(6:05) What happened when the corporate job said "no more real estate"?
(9:02) The shift from flipping houses to going all-in on sales.
(12:53) Why ditch spreadsheets to build a real business system?
(15:52) Building the right systems before scaling a team.
(18:49) How did this team grow from 0 to 60 agents in just 4 years?
(20:59) Why do systems only work if you have the right people?
(24:09) A $1.7 trillion opportunity that sparked a change
(29:52) How does Sisu’s data lead to a million-dollar difference?
(31:33) What do your metrics reveal about your business gaps?
(35:01) Spotting changes early to keep growth on track
(39:20) Why 2025 is about conversations and service.
(40:22) How does Sisu help deliver that "white glove" customer service?
(42:44) Why is spending on tech crucial for agent success?
Want to know how Steven overcame market shifts and learned from the challenges of running multiple businesses? Tune in to learn more about his journey and how you can apply his insights to grow your own real estate business.
About Steven Myers
Steven Myers is the CEO of Urban Cool Homes, a real estate business he founded in Wichita after realizing his passion for property went beyond his corporate career. After graduating at the top of his engineering class at Wichita State University, Steven climbed the corporate ladder to become a director of program management before transitioning into real estate. He has also worked as a realtor at eXp Realty and is the owner of Motto Mortgage Charged.
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