How to enter a crowded product market and build lasting success | Ep. 185

How many times, as an organizational leader looking to try a new product, have we stopped ourselves and thought, "there's no way this will work - the market is dominated by 'X' company or 'Y' product?" Or if we are taking a shot at a brand new market opportunity, how do we build momentum? On this episode, we're sitting down with the Kelley School of Business Clinical Associate Professor of Marketing Demetra Andrews who unpacks her over 15-years of research within consumer spending to offer practical tools for leaders so you can confidently market the product or service your instincts are telling you to move forward with.

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Do you have a question? Looking to get help on a business decision? Know a great guest for our show? Email roipod@iupui.edu so we can help your organization make better business decisions.

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Ready to take your next step? Find out if a Kelley MBA is right for you: https://bit.ly/35cLVqy