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The Joe Pomp Show
An Update On The NBA’s New Media Rights Deal (+ Why The WNBA's $2.2 Billion Payment Undervalues The Fast-Growing League)
Jul 23, 2024
Breakdown of the NBA's new $76 billion media rights deal with Disney, Comcast, and Amazon. Discussion on WNBA's $2.2 billion payment undervaluing the league long-term.
07:57
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Quick takeaways
- The NBA's new media rights deal is worth $76 billion over 11 years, highlighting the importance of audience reach in media partnerships.
- The WNBA's $2.2 billion payment undervalues the league's potential growth and may limit future audience expansion.
Deep dives
NBA's New Media Rights Deal
The NBA's board of governors has approved a new media rights deal worth $76 billion over 11 years, involving Disney, Comcast's NBC Universal, and Amazon. Warner Brothers Discovery potentially lost its 35-year relationship with the NBA. The company has a five-day window to match offers, likely aiming to match Amazon's $1.8 billion per year. This deal signifies the importance of considering audience reach in the evolving media landscape.
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