Silicon Slopes | Leaders Interviewing Leaders Previ CEO Brandon Rodman
Apr 8, 2025
46:09
Brandon Rodman is a serial entrepreneur and visionary leader recognized for his talent in establishing innovative companies from scratch. A native of Eugene, Oregon, Rodman earned a degree in Communications with a focus on Marketing and Advertising from Brigham Young University. His early career in sales, where he led large teams, sharpened his skills in leadership, recruitment, and strategy, laying the groundwork for his entrepreneurial journey.
In 2008, during the peak of the economic recession, Rodman co-founded Weave (originally called Recall Solutions) from the attic above his garage. What started as a call center evolved into a groundbreaking customer communication platform aimed at strengthening patient-doctor relationships through integrated software, telephony, and CRM tools. Under Rodman’s leadership, Weave became the first Utah-based company accepted into Y Combinator in 2014, a pivotal moment that propelled its growth. Rodman raised over $300 million in funding, expanded the company to nearly $100 million in annual recurring revenue, and guided it to a successful IPO on the NYSE in 2021. His employee-centric approach earned him widespread recognition, including a #4 CEO ranking in America by Glassdoor in 2019 with a 99% approval rating and the 2019 CEO of the Year award from Utah Business. Rodman stepped down as Weave’s CEO in 2020, transitioning to Chairman of the Board, but his legacy as a founder who emphasized culture and innovation endures.
After 18 months of exploring new ideas, Rodman launched Previ in January 2022, where he serves as CEO and co-founder alongside Gabe Gunderson. Previ aims to revolutionize consumer finance by offering a payment platform that provides 10-20% cash back on everyday expenses, paid directly from users’ paychecks. Rodman describes Previ as his “life’s work” from a business perspective, blending profitability with a mission to put more money back into consumers’ pockets. Based in Lehi, Utah, Rodman continues to drive Previ’s growth while drawing on lessons learned from Weave’s challenges and triumphs.
Rodman’s leadership philosophy emphasizes psychological safety, employee empowerment, and the creation of environments where teams can thrive. He is married to Lindsay Rodman, with whom he has four children, balancing his professional ambitions with a commitment to family. His story is one of resilience—having once liquidated personal assets to keep Weave afloat—and reflects a relentless drive to build businesses that make a meaningful impact.
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In 2008, during the peak of the economic recession, Rodman co-founded Weave (originally called Recall Solutions) from the attic above his garage. What started as a call center evolved into a groundbreaking customer communication platform aimed at strengthening patient-doctor relationships through integrated software, telephony, and CRM tools. Under Rodman’s leadership, Weave became the first Utah-based company accepted into Y Combinator in 2014, a pivotal moment that propelled its growth. Rodman raised over $300 million in funding, expanded the company to nearly $100 million in annual recurring revenue, and guided it to a successful IPO on the NYSE in 2021. His employee-centric approach earned him widespread recognition, including a #4 CEO ranking in America by Glassdoor in 2019 with a 99% approval rating and the 2019 CEO of the Year award from Utah Business. Rodman stepped down as Weave’s CEO in 2020, transitioning to Chairman of the Board, but his legacy as a founder who emphasized culture and innovation endures.
After 18 months of exploring new ideas, Rodman launched Previ in January 2022, where he serves as CEO and co-founder alongside Gabe Gunderson. Previ aims to revolutionize consumer finance by offering a payment platform that provides 10-20% cash back on everyday expenses, paid directly from users’ paychecks. Rodman describes Previ as his “life’s work” from a business perspective, blending profitability with a mission to put more money back into consumers’ pockets. Based in Lehi, Utah, Rodman continues to drive Previ’s growth while drawing on lessons learned from Weave’s challenges and triumphs.
Rodman’s leadership philosophy emphasizes psychological safety, employee empowerment, and the creation of environments where teams can thrive. He is married to Lindsay Rodman, with whom he has four children, balancing his professional ambitions with a commitment to family. His story is one of resilience—having once liquidated personal assets to keep Weave afloat—and reflects a relentless drive to build businesses that make a meaningful impact.
Connect with Silicon Slopes: https://www.siliconslopes.com
Social:
X - https://x.com/siliconslopes
Instagram - https://www.instagram.com/siliconslopes/
LinkedIn - https://www.linkedin.com/company/silicon-slopes/
YouTube - https://www.youtube.com/channel/UC8aEtQ1KJrWhJ3C2JnzXysw