Sales Transformation #192 S2 Episode 61 - Stop Pitching Your Product
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HIGHLIGHTS
01:04 Focus on conversations: Earn the right to pitch your product or service
02:34 LinkedIn DMs and emails: How to take the conversation off the platform
03:49 Cold calls: Realize that you're interrupting their day, so get permission
QUOTES
01:42 "Focus on building relationships and having conversations. You want to target the right people and have high quality conversations with those people. Be genuinely curious learning about them, what problems they have, what things you might be able to solve, creating some value, offering some value."
02:37 "When you send a LinkedIn DM, the goal is to build a relationship and take the conversation off of the platform. So sending your pitch as part of the DM ruins any chance of that ever happening."
03:51 "When you cold call to people, you're interrupting their day. Get permission to speak with the opener. Tell them why you're reaching out to pique their interest to want to have a further conversation and continue to talk."
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