Profit Boosting Strategies on Amazon with Neil Twa, Co-Founder and CEO of Voltage Holdings

In this episode of The eCommerce Profitability Show, host Dan Little is joined by Neil Twa, Co-Founder and CEO of Voltage Holdings.

Join them as they discuss:

Neil is an author, mentor, and speaker with over fifteen years of experience in selling private-label products on Amazon. Along with Reed Larsen, Neil has published a new book titled "Almost-Automated Income with FBA: Build a Profitable Lifestyle-Driven Amazon Business. Exit for Millions. Even Without Any E-commerce Experience." The book is an essential resource for building a profitable, lifestyle-driven Amazon business.

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Episode Highlights:

06:39 - 14:03 - Maximise Your Brand's Growth: To test and scale smaller brands effectively, start with Amazon as a test marketplace due to its rapid growth potential and profitability when managed correctly. However, be mindful of rising fees and the need to maintain profitability. Focus on tight cost control, product innovation, and effective supply chain management. Additionally, leverage TikTok Shops for brand discoverability, taking advantage of low platform fees and strong affiliate partnerships.

14:03 - 22:31 - The 5x5 Playbook for Proven Business Growth: The 5:5 Playbook is a system that details repeatable processes for product research, development, and branding. The method focuses on organic growth and leveraging Amazon's platform for initial trust and recognition. The 5:5 Playbook prioritises innovation over invention, constantly refining its strategies to increase profitability and scalability. Ultimately, the aim is to build and sell businesses and reinvest profits into new ventures, allowing for rapid growth and significant returns.

30:53 - 39:55 - Winning on Amazon: For new sellers today, start with Amazon due to its massive reach and established buyer base of millions of users. Focus on identifying profitable, less saturated niches by avoiding highly competitive categories like electronics and beauty. Innovate within the $50-$150 price range to avoid saturation and use Amazon as a discovery platform. Then, leverage TikTok for brand visibility and fast market penetration. However, keep in mind that success requires perseverance and willingness to learn from failures. Start small, optimise, and scale up as you gain insights and experience.

42:32 - 46:46 - Mastering Supply Chain Negotiations: If you're an eCommerce professional looking to boost your profitability, focus on diversifying and negotiating your supply chains. Many businesses rely too heavily on one or two manufacturers, missing out on better deals and partnerships. Finding additional manufacturers and negotiating performance-based terms secures better pricing, improves product quality, and ensures redundancy. This stabilises your operations and optimises cash flow with favourable payment terms.

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