Daily Tech Headlines WhatsApp Rolls Out Ads in its Updates Tab - DTH
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Jun 16, 2025 The Trump family is diving into the telecom world with the launch of Trump Mobile. In tech advertising, WhatsApp is now displaying ads in its Updates Tab, raising questions about user experience and business impact. Seoul is introducing late-night autonomous taxis in Gangnam, signaling a smart transportation shift. The podcast also highlights collaborations like Netflix's ad sales with Yahoo and TikTok's new AI ad platform, making it clear that innovations in advertising are on the rise.
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WhatsApp's New Ad Strategy
- WhatsApp is introducing ads on its status screen using non-personally identifiable data to avoid privacy issues.
- Businesses can promote channels and offer paid subscriptions, blending ads with exclusive content on WhatsApp.
Netflix Boosts Ad Sales Expansion
- Netflix expands programmatic advertising through Yahoo's Demand Side Platform across all ad-supported markets.
- The ad-supported tier has grown to 94 million users, highlighting streaming ad market growth.
TikTok AI-Generated Influencer Content
- TikTok's AI platform creates influencer-style videos using avatars, increasing creative possibilities for advertisers.
- Content will be marked as AI-generated and reviewed to maintain safety and transparency.