Stratechery Privacy Labels and Lookalike Audiences
Dec 8, 2020
The podcast kicks off with an intriguing comparison of nutrition labels and Apple's privacy labels, revealing the pitfalls of misleading guidance. It emphasizes the importance of transparency in app privacy, equipping users with knowledge to make informed choices. The discussion dives into the murky waters of data privacy and ads, exposing the deceptive tactics of companies like Facebook. It also unpacks the creation of lookalike audiences for targeted advertising and the ethical dilemmas surrounding data collection. Finally, the impact of European privacy laws on child safety and digital competition is explored.
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Misleading Food Pyramid
- The 1992 USDA food pyramid prioritized carbohydrates over fats, which proved scientifically inaccurate.
- Nutritional labels offer guidance but may not lead to optimal health outcomes.
Apple's Misleading Privacy Ads
- Apple's privacy nutrition labels aim to inform users about data collection practices.
- However, Apple's ad campaign misrepresents how data is used, focusing on individual data points rather than aggregate analysis.
Facebook's Lookalike Audiences
- Facebook uses lookalike audiences to target ads based on shared characteristics of profitable customer groups.
- This allows businesses to reach potential customers with similar demographics and interests.