Rethink Real Estate Strategic Planning & Predictive Marketing: Utilizing Last Year's Data to Plan for 2025 | Rethink Real Estate S4E3
In this enlightening episode of 'Rethink Real Estate,' host Ben Brady is joined by marketing guru Chris Cochran to explore the cutting-edge strategy of predictive marketing in real estate. Discover how they harness the power of past data to forecast business growth and refine marketing strategies for the future. Learn about the significant role of email and social media marketing in generating leads, with a detailed breakdown of their contributions to business success. Ben and Chris delve into their method of reverse-engineering success, focusing on the importance of strategic planning to achieve ambitious growth targets. They discuss the critical role of diversifying marketing efforts to adapt to dynamic market conditions and the potential pitfalls of over-reliance on single channels. Timestamps & Key Topics: [00:00:00] - Introduction to Predictive Marketing in Real Estate [00:01:23] - The Role of Email and Social Media in Business Growth [00:02:09] - Reverse Engineering Success from Past Data [00:03:28] - Diversifying Marketing Efforts to Enhance Business Resilience [00:04:36] - The Importance of Strategic Planning in Real Estate [00:06:26] - Predictive Analytics for Real Estate Professionals [00:09:57] - Planning for Market Dynamics and Business Scalability đ Related Resources Below: đ For more information on Harcourts Auctions, our non-distressed auction platform, feel free to visit https://www.harcourtsauctions.com đ Connect with Ben Brady and Harcourts Auctions: â https://www.facebook.com/Benbradyharcourtsâ â https://www.linkedin.com/in/ben-brady-0b223517â â https://www.instagram.com/harcourtsauctionsâ â https://www.facebook.com/HarcourtsAuctions Subscribe for more insights, and don't forget to like, follow, or subscribe on your preferred platform. Leave your thoughts or questions in the comments below to engage with us and our guest!