TWIG #98: Facebook Abandoned IDFA, Unity IPO, COD Cold War $70, Risks of Market Research

Welcome to TWIG #98!

This week we cover:

#1. Facebook has abandoned the IDFA and may kill FAN for iOS. What’s next for mobile measurement?

#2. Unity’s IPO numbers look pretty… Unreal

#3. Call of Duty: Black Ops Cold War costs $69.99 for next-gen consoles

#4. The risks of market research

LINKS:

• Best Practices Live Ops Digital Conference. More info: liveops.splashthat.com
• Eric Seufert blog post: Apocalypse Now: per WWDC, the IDFA is dead

Guest Host:

• Eric Seufert. Check out Eric's blog: MobileDevMemo. And his Twitter: @eric_seufert

Regular Hosts:

• Joe Kim. Any Ubisoft employees wanting help finding a new job DM me!
• Eric Kress
• Adam Telfer