On part one of this two-parter, Ralph Burns hosts Lauren Petrullo for a captivating look into the magical world of Disney’s marketing mastery. Lauren spills the secrets of how Disney not only captures hearts across generations but plans their strategies with the precision of a fairy godmother preparing for a royal ball. From the sunny avenues of Disneyland to the bustling crowds of Disney World, discover how the house of mouse designs experiences that are tailored to everyone from toddlers to teens to their grandfolks. Whether it’s dissecting the nuances of generational marketing or exploring how to engage the ever-elusive Gen Z, this episode packs a punch that’s as delightful as it is insightful. Tune in and learn how to sprinkle a little bit of that Disney magic into your marketing mix! Catch part two of this conversation on Friday!

Chapters:

00:00:00 - Introduction to Perpetual Traffic: Unpacking Marketing Mastery
00:00:39 - Disney's Long-Term Vision: Lauren Petrullo's Insider Look
00:03:24 - Strategic Moves: How Disney Anticipates Market Trends
00:06:06 - Generational Appeal: Marketing from Millennials to Gen Alpha
00:09:00 - Tailoring Messages: Disney's Approach to Different Demographics
00:12:17 - Consumer Shifts: How Gen Z Redefines Engagement
00:14:13 - Tech at the Forefront: Gen Z's Integration of Digital Tools
00:16:48 - The Influence of Visual Media on Gen Z Buying Habits
00:19:34 - Adapting to the Age of Information: Marketing Strategies for a New Generation
00:22:07 - Retail Reimagined: Meeting Gen Z Where They Shop
00:25:02 - The Power of Tech and Social: Upgrading Your Marketing Tools
00:29:24 - Closing Thoughts: Join Our Perpetual Traffic Community

LINKS AND RESOURCES:

Gen-Z Broke the Marketing Funnel
SUPERCHARGE YOUR MARKETING ROI
PT on Telegram
Wiki Generation Alpha
World of Luxury
My Disney Side Shadows Augmented Reality Experience | Grand Visual
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

52: 6 Best Christmas Albums of 2020