

E221: The State of the Print On Demand Cast
Nov 14, 2024
Explore the evolving landscape of Print On Demand as the host reflects on transforming the show into a marketing tool. Secrets of effective product creation and the power of mock-ups take center stage, spiced with personal anecdotes. A heartfelt call for feedback highlights a shift towards building a supportive community and potential new offerings. Throughout, there's a reminder to embrace gratitude and celebrate the small wins, fostering connection among listeners and creators alike.
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Travis's Custom Ornaments Process
- Travis Ross shares his experience creating custom ornaments and working with virtual assistants to refine the process.
- He describes late-night sledding with his kids as a personal story amidst business updates.
Use Strong Mock-Ups to Convert
- Utilize high-quality mock-ups to improve product appeal and conversion rates on marketplaces.
- Better mock-ups lead to higher ranking by platforms due to increased conversions.
Podcast Is Marketing Tool
- Travis realized the podcast is a marketing tool, not the main product itself.
- The real product needs to be a good offering that justifies the podcast's existence beyond ego or passion.