Going Further Together with The CPG Guys

On this week’s episode, we have a special crossover with The CPG Guys! eCommerce industry icon Sri Rajagopalan, consumer loyalty guru Peter V.S. Bond & retail strategy expert Bryan Gildenberg join The Garage to discusses the evolution of retail media, particularly its shift from a focus on large budgets and scaling to a phase where CPG brands are awakening to its significance.

The trio highlights the challenges and tensions emerging in the industry, such as the need for standardization, measurement techniques, and optimization. They also explore the role of merchants in retail media and the necessity for brands to integrate digital expertise into their overall strategies.

Read more on omni-experience here: https://www.adweek.com/partner-articles/how-brands-can-deliver-an-omni-experience-with-retail-media/

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