CoinDesk Podcast Network Binance's Yi He and Richard Teng Detail Path to One Billion Users
Dec 5, 2025
Richard Teng, Co-CEO of Binance, and Yi He, former Chief Customer Success Officer, explore their ambitious vision for Binance as they aim for one billion users by 2026. They discuss a user-first product strategy, focusing on empowering employees and building a customer-centric culture. Richard highlights Binance's rapid growth, educational initiatives, and partnerships in the Middle East, where they are navigating progressive regulations. Together, they emphasize their commitment to scaling the ecosystem and enhancing user experience.
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BwB Atmosphere And Wide Participation
- Richard Teng recounted BBW attendance and energy, noting ~5,300 onsite attendees and many more turned away.
- He highlighted participation from finance and Web3 speakers like BlackRock and Ripple.
User-First Ecosystem Drives Scale
- Binance positions itself as a user-first ecosystem with nearly 300 million users and deep liquidity.
- It focuses on utilities like stablecoins, payments, and tokenization to drive mass adoption.
Leadership Roots In Customer Success
- Yi He described managing HR and empowering the organization to build a "real green company."
- She plans to spend more time on user feedback and product improvements in her co-CEO role.