Drilled S3, Ep 8: Meet the Harrisons
Feb 28, 2020
Discover the controversial legacy of E. Bruce Harrison, known as the 'godfather of greenwashing', and his partnership with Patricia Harrison in running cross-industry coalitions. Delve into their influence on environmental public relations and their engagement in challenging climate denial. Explore Patricia's diverse engagements in conservative circles, ties to coal and oil industries, and unexpected political involvement during the 2000 presidential election. Uncover the controversy surrounding public media funding and board appointments in the world of broadcasting.
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Harrison's Early Career
- E. Bruce Harrison, a thwarted journalist, began his career as a sports reporter.
- He transitioned into politics, working for John F. Kennedy's 1960 presidential campaign in Alabama.
Silent Spring and Industry's Response
- E. Bruce Harrison worked for the Manufacturing Chemists Association when Rachel Carson's Silent Spring was published.
- The book prompted an industry attack on Carson, but her work led to pesticide control legislation.
The Rise of the Harrisons
- The Harrisons founded their PR firm during a time of increased environmental and social activism.
- Their expertise was in high demand by industries facing public scrutiny.