158 - Matt Swalley on Building an AI

In this episode, Matt Swalley, the Chief Business Officer at OmniKey, discusses how OmniKey uses data and analytics to optimize advertising and content. He explains how AI can shorten creative cycles and enable personalized storytelling for different customer profiles. Matt also talks about the challenges and pain points of implementing AI in advertising, as well as the importance of brand security and approvals. He shares insights on the future of AI in the workplace and recommends the book 'Chaos Monkeys' by Antonio Garcia Martinez. In this episode, Matt Swalley discusses the importance of dedicated practice and the concept of putting in 10,000 hours to master a skill. He also emphasizes the compound effect of daily habits and how small changes can lead to significant improvements over time. Matt shares his drive for continuous improvement and the mindset of not expecting immediate gratification. He explores the idea of expanding the brain through challenging tasks and the impact of pushing through discomfort. Matt also talks about building a well-rounded skill set and the benefits of cross-training. The conversation concludes with a discussion on Andrew Huberman's concepts and Matt's experience with cold plunges for mental space.

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