The traditional swimwear buying experience for women hasn’t been great: going to a store to buy something you feel “okay” about instead of something that genuinely excites you. And that is precisely what Michelle Copelman, VP of Brand and Design at Andie, was keen to elevate.

A graduate of Parsons School of Design, Michelle brings her eye for design to the process of creating collections based on what Andie customers want. Part of Andie’s success has been accumulating knowledge through thousands of video consultations (which boomed during Covid-19 in particular)—providing an authentic insight into what women want in look and fit.

In this episode, Michelle also talks about:

The “problem” of having a 10,000 person waitlist for a new design
The fun behind collaborating with Demi Moore on a recent collection
The launch of an intimates line
The Australian market and what a large part the beach plays in specific markets

You’ll also hear Michelle share how fun the entire process is, from looking at fit and fabric to designing and sharing it with customers.

Andie is exclusively DTC, so you need to go to their website if you want their suits.

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