Sonal Gandhi: How Consumer Brands Can Leverage D2C as a Channel for Long-Term Retail Success

On today’s episode, Kunle is joined by Sonal Gandhi, Chief Content Office of The Lead, a media company that features innovative digital native brands that are making a change in the D2C industry.

Over a decade of Sonal’s career has been observing the trend in the retail fashion industry. With her experience, she considers herself an industry analyst and has learned deeply and widely about the retail industry. Her role in The Lead is to identify innovative strategies of brands that are redefining the retail industry’s future.

Innovation. The Lead’s mission is to find and support brands that are pioneering change in the retail industry with their unique takes and new strategies. They also conduct a yearly summit catering to retail brands and D2C companies, from young to established, to share and break down the latest innovations and challenges in the retail world.

It’s an exciting and insightful episode as you’d hear Kunle and Sonal talk more about building customer relationships and loyalty, challenges to growth, bunking common misconceptions about D2C, and The Lead’s mission and work in the retail industry.

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Tidio

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