Side Hustle School Ep. 3306 - First $1,000: “The pre-launch brought in $1,000 on day one…”
6 snips
Jan 19, 2026 Join Becky Hoy, the founder of BraveCrate and a military spouse, as she shares her inspiring journey of launching a deployment countdown subscription box. She discusses how she earned $1,000 on launch day through effective pre-launch marketing and building a supportive community. Becky highlights her strategies of engaging military spouses via social media, forming partnerships, and using a lead magnet to grow her email list. Her insights on validating business ideas before investing are invaluable for aspiring entrepreneurs!
AI Snips
Chapters
Transcript
Episode notes
Build Before You Spend
- Build an audience before spending money by using free content and small paid ads to collect emails.
- Use a digital lead magnet to drive signups and warm that list with behind-the-scenes emails before selling.
Niche Familiarity Eases Validation
- Serving a specific, engaged niche (military spouses) made outreach and validation easier.
- Familiarity with the audience allowed Becky to reach them authentically and efficiently.
Use A Lead Magnet To Grow Email List
- Create a simple digital lead magnet and share it in relevant Facebook groups and via low-budget ads.
- Exchange the free download for email addresses to populate a pre-launch list of interested customers.