#18 Building a Brand with Purpose ft. Alex Nemo Hanse

So you've got an idea, a passion or perhaps you're just starting out in the early days of running your own business. The next step is creating and growing the brand of the business. Your brand symbolises what makes you different, why people want to engage and buy from you. It epitomises everything that you are and therefore you need to have a real purpose behind your brand to succeed. In this week's episode I'm joined by Founder and CEO of Foolies Clothing, Alex Nemo Hanse, who also featured recently in Gary Vaynerchuk book, Crushing It. Alex and I are going to be talking about what the essentials you need to starting and building a brand, how you can do this whilst still working your 9-5 job, tips on growing your audience and what other insightful tips Alex has picked up along the way. If you've just started a business, or are thinking about it, and want to know how to build a strong meaningful brand, which will separate you from others, then tune in!