The StoryBrand Framework Explained

You and I, as business owners, we know this problem, and it almost kills us. We have a great product, but our audience doesn't listen. How the heck do we convince them that they need our product? The answer is: through storytelling. But crafting a compelling story that sells can be a daunting task, especially if you're not a natural marketer. But don't worry. In this episode, I'll explain a framework that helps you create a story that engages your target audience and convinces them to take action. It's called The StoryBrand framework.

Transcript:
https://2quiet2market.com/blog/surefire-way-write-engaging-stories-for-your-customers/

Chapters:

(00:00) - Intro
(00:33) - Does no one respond to your marketing?
(01:16) - How to Craft a Compelling Story for Your Business That Sells
(01:53) - Identify the Hero
(02:09) - Sense Their Problem
(03:30) - Be a Guide with a Plan
(04:18) - Call Them to Action
(04:56) - Help them avoid failure
(05:39) - Show success
(06:34) - Now Tell Your Own Story
(06:56) - If You're Not a Storyteller
(07:32) - Outro

Creators & Guests

Matthias Bohlen - Host

How to Craft a Compelling Story for Your Business That Sells