

Digital Sovereignty Is the New Influencer Status, with Citation Needed's Molly White
22 snips May 27, 2025
Molly White, a researcher and software engineer known for her work on the Citation Needed newsletter, discusses the power of digital sovereignty for creators. She highlights the importance of owning your online identity and strategy for monetization outside traditional platforms. Molly reveals methods for moving content freely, leveraging personal websites, and the benefits of decentralized platforms. The conversation also touches on surveillance capitalism and calls for stronger protections for creators' rights in the age of AI.
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Control Your Online Presence
- Establish your own web presence where you control your content and relationships.
- Use the POSSE strategy: post on your own site, syndicate elsewhere for control and permanence.
Use POSSE for Content Ownership
- Post all content primarily on your own website and syndicate it to social networks.
- This way, you retain content control and can move between platforms as needed.
Freedom Beyond Platform Constraints
- Platforms constrain content with fixed limits and styles that limit creative expression.
- Owning your own website lets you use the full power of web technology to communicate your ideas effectively.