27. 7 Psychological Steps To Convert Visitors Into Buyers with Sean D'Souza

Sean D’Souza is one of the most respected marketers and copywriters that I have ever come across, and I’m incredibly excited to have him on the show today to walk us through the framework of his book, the Brain Audit. Sean guides us through his Seven Red Bags analogy, and explains the importance (and the trickiness) of working with urgency as a motivator. He also shares where you can find the first chapter of his book for free.