With over a billion people on TikTok, there’s a lot going on. In this episode of Growth Masterminds, we chat with M&C Saatchi’s Jennifer Sudo, who just completed a study on TikTok users.
What she found:
Over 90% of TikTokkers buy or are willing to buy products they see on TikTok
TikTok can make the most mundane product go viral
TikTok ads shouldn’t really be ads at all
Authenticity wins
TikTok is evolving into something like Home Shopping Network or QVC
TikTok is the new Google for millions of young people
Growth Masterminds: mobile growth podcast