Leon Abboud Azuki Founder Reveals How He Built Web3's Leading Anime Brand
Nov 11, 2024
In a captivating conversation, Zagabond, the pseudonymous founder of Azuki, discusses his journey in building a leading Web3 anime brand. He reflects on the challenges of pseudonymity and fame while managing Azuki's rapid growth. Zagabond emphasizes the importance of a values-driven community, sustainable business models, and bridging Eastern and Western anime cultures. He also reveals his daily routine, shares insights on acquiring anime.com, and advocates for incentivizing creativity within the community, inspiring aspiring Web3 founders to find their voice.
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Lead With A Clear Vision
- If you want your work to speak, build behind a strong vision and manifesto like Azuki's early play.
- Use clear values to attract the right community rather than chasing temporary hype.
First Face‑To‑Face Validation
- Zagabond describes the moment Enter the Alley in New York made Azuki's success feel real when fans swarmed him in person.
- He and his then-girlfriend sat in the car afterward stunned at the sudden recognition and crowd attention.
Build In Public To Scale Creativity
- Zagabond says Azuki must shift from hidden building to sharing more of its process publicly.
- He believes showing the "sausage" will help the community co-create and scale the anime ecosystem.
