Bankless

Exposing Binance's Listing Fees | CJ Hetherington

24 snips
Oct 15, 2025
CJ Hetherington, Founder of Limitless and an innovator in prediction markets, reveals the shocking details behind Binance’s listing fees, disclosing a proposal of 8% of total token supply and $250k. He dives deep into the hidden pressures founders face when accepting such deals and advocates for on-chain price discovery to challenge centralized exchanges. CJ also discusses Limitless’s unique features, its strategic focus on instant settlements, and what it means for the future of trading. With impressive metrics, CJ shares the vision for building a fairer market landscape.
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INSIGHT

Binance Listing Terms Revealed

  • Binance offered Limitless 8% of total token supply plus $250k as listing terms, and CJ published the proposal after no NDA was provided.
  • This leak gave the first concrete public numbers on alleged CEX listing fees and sparked industry debate.
ANECDOTE

FOMO And A Premature Proposal

  • CJ described a rapid turnaround driven by FOMO after Limitless drew large community pledges and VC interest at Token2049.
  • Binance reached out directly with a proposal before an NDA was in place, which allowed CJ to publish the offer.
ADVICE

Prioritize Long-Term Token Health

  • Do prioritize long-term alignment over short-term liquidity from exchange deals that demand large token allocations.
  • Avoid giving away big token percentages if you plan to build the project for years rather than cashing out immediately.
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